Customer Relationship Management (CRM) isn’t software; it’s a strategy for managing a company’s interactions with customers, clients and sales prospects; supported by tools. At Satinei, we have years of experience in helping our clients to deploy technology to organize, automate, and synchronize business processes—principally sales, marketing, customer service, and technical support activities. We work with you to help you realise your goals to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back, and reduce the costs of marketing and client service. Our experience has shown us that measuring and valuing customer relationships is critical to successful implementing this strategy and we are keen to share the our laminated experience with our customers.