answer:
The internet has changed business forever. A website used to be an electronic shop front. A window display. It was all style, no substance.
Websites today have style and substance. They do more than mere ecommerce. They interact with your customers in more richly rewarding ways than merely exchanging money.
Websites are still window displays. But they are the shop floor too. The shop assistant and the store room. And the reference book under the counter. A website used to be something you stuck on your businesses. Now your website is your business. Every part of it. Living and breathing online.
Welcome to the 21st Century. It's digital. It's interactive. And the game is changing fast.
