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When it comes to winning business, it's not what you know but who you know that makes the difference. What you know counts only after you've got that all important introduction. Social networking makes it easier to get introductions - so yes, it will boost your sales. Here's how.
Social networking is a particularly helpful tool in a volatile economy, when it is more important than ever to find your next lead. Clients usually come through referrals. And referrals are the very blood of a social network.
Online social networks are an easy way to build a community of trusted contacts. Since every node in the network is a free agent, your community will be constantly alive with activity - constantly growing and evolving; constantly throwing up new opportunities.
All you have to do to get started is create a profile with your interests and capabilities. Then you establish contacts with others with whom you have things in common. That will first be those you know: your clients, industry peers, former classmates and co-workers.
A strong, resourceful network is built on a foundation of links between people who know one another. It is one that will act naturally in greater support of your aims. Whether you have an account on Facebook or LinkedIn, it’s wise to manage your social network accounts strategically.
