answer:
Home shopping sales have grown three-fold since the internet came along. Remember catalogues?
People use the internet because it empowers them. The internet gave people the power to compare and choose. It gave them all the information they wanted. It gave them interaction. It gave them the power to do more. The confidence to buy more.
An interactive website isn't just a shopping basket. An interactive website is like a digital sales assistant. It establishes a relationship with your customers. That's why shrewd retailers have gone interactive. John Lewis trebled its clothing sales by making its fashion website interactive.
An interactive website cossets online customers like they had walked through the door. It answers customer queries over live video links, demonstrates products in innumerable combinations, listens to customer feedback. It's easy to do. It will boost your numbers. And invigorate your brand.
Even brands are becoming interactive. They have literally come alive. Take Burberry, makers of macs worn by famous people. They had a traditional brand. They did traditional marketing. They used to print pictures in magazines. Now customers print pictures on Burberry's website.
Brands are no longer aspirational. They're interactive. More than ever, your customers are your brand.
