answer:
Large retailers have realised how important it is to up their online game. Their online sales are booming. And we're in the midst of a chronic recession. It was hard work for them. But it needn't be. Smaller companies can do it too. And at a fraction of the cost.
John Lewis showed how investment online can pay off. (ref Computer Weekly) It's biggest ever IT project was its online shop. It's biggest selling shop is now its website - bigger even than its flagship on Oxford Street. The opportunities are huge for those who reach for them.
You can digitize your business without spending truck-loads of money. The new internet technologies are extraordinarily affordable, and yet incredibly effective.
The new wave internet technologies are designed specifically for small and medium firms. They are solid and dependable. And they are every bit as powerful as the kind of systems used by large retailers. This is good news for you, because it means you can be up there with the best online. And that is important, because customers return to the best websites.
