answer:
Online sales are growing three-times faster than shop-counter business. And this is in the midst of a recession. Almost everyone shops online nowadays. But if you think only cheap commodities sell online, think again.
Electricals, fashion, holidays, clothing, music, wine and spirits, footwear, beauty. Yes, they all sell. Cheap deals? Them too. But that's not all.
Almost everyone with an internet connection in Europe researches their buying decisions online - especially the big-ticket items. Even if they intend to go to a shop, they still look online first. That's what three quarters of all Europeans do. That's 178m people.
Half of all online shoppers still actually make their purchase in a shop. That doesn't mean they didn't find what they were looking for on the internet. On the contrary - half of all UK shoppers have switched brands after looking online. It is crucial that your website makes a good impression.
